How We MeasureResults
A metrics framework built for clarity, accountability, and real business outcomes.
MAINERMEDIA evaluates performance using a structured measurement system designed to reflect real attention, real engagement, and real conversion—not vanity metrics.
Reach
Visibility that matters
Depth
Trust and intent
Retention
Compounding value
Conversion
Business impact
Not vanity metrics. Real outcomes.
Why Most Metrics Fail
Many organizations track activity instead of impact.
Is the right audience paying attention?
Do they trust what they see?
Does it compound over time?
Does it produce measurable outcomes?
Our Measurement Framework
Four dimensions that provide a complete picture of performance.
Reach
We measure visibility that matters—not raw exposure.
Representative Signals:
"Reach is only valuable when it is targeted, organic, and sustainable."
Depth
Depth indicates trust and intent.
Representative Signals:
"Engagement depth matters more than surface-level activity."
Retention
Retention measures whether content continues working over time.
Representative Signals:
"Compounding content is infrastructure—not a campaign."
Conversion
Attention must translate into outcomes.
Representative Signals:
"Conversion defines success. Everything else is supporting data."
What These Metrics Tell Leadership
Together, these four dimensions provide a complete picture of performance.
Where attention is coming from
How engaged the audience truly is
Whether value compounds over time
How visibility turns into business impact
How We Use Metrics
Metrics are used as a strategy tool, not a reporting exercise.
Clients Receive:
We report what matters—and explain why it matters.
About Case Studies
This framework is applied consistently across engagements. Specific examples and case studies are presented separately to maintain clarity between methodology and implementation.
View Case StudyResults Are Engineered—Not Assumed
By measuring the right signals and ignoring noise, content becomes a predictable, compounding asset rather than an expense.